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Event Detail

ISA Webinar: Implementing Effective Rebranding Programs

Dates

Thursday, March 25, 2010

Time

From 2:00 PM to 3:00 PM

Location

ISA Webinar

Pricing

Member: $69.00 Non Member: $99.00

Description

Implementing Effective Rebranding Programs
In the past, the typical brand life cycle may have been 15 years; however, recent trends have seen corporations embark on rebranding exercises every five to seven years. Implementing a successful rebranding program across multiple locations is a complex and challenging task that requires a multitude of resources, technical knowledge and large levels of detailed information. If you are interested in rebranding your sign company and would like some expert advice and insight on best practices and rebranding implementation, this webinar is for you!

Learn how to:
• Avoid corporate rebranding pitfalls and challenges.
• Coordinate and manage multiple contractors to achieve best market value.
• Achieve consistent and well-presented identities that champion the new brand at every possible site.

Presenter: Michelle Hoffman, Signmanager

Thurssday, March 25, 2010

2:00 p.m. to 3:00 p.m. ET / 11:00 a.m. - 12:30 p.m. PT