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Event Detail
 
 
ISA Webinar: How to Create an Effective Marketing Plan
DatesThursday, April 29, 2010
TimeFrom 2:00 PM to 3:00 PM
LocationWebinar
PricingMember: $69.00 Non Member: $99.00
Description
How to Create an Effective Marketing Plan
Very few sign manufacturers would argue the wisdom of establishing a comprehensive, full-year marketing plan, yet very few seem to actually do it. Why? In many cases, it is simply a matter of not knowing how. This webinar will consider some of the common marketing techniques at use throughout the graphic arts industry, and demonstrate how to put a full year's worth of marketing activities together into a comprehensive, written marketing plan.

Attendees will learn:
  • The three key questions that provide the foundation of your marketing plan;
  • How to transform your sales goals into "action plans";
  • The secret to accurate sales forecasting;
  • How to build measurability into your marketing plan; and
  • How to use your marketing plan as an ongoing marketing and management tool

Speaker: David M. Fellman, David Fellman & Associates

Date: Thursday, March 29, 2010

Time: 2:00 p.m. - 3:00 p.m. ET / 11:00 a.m. - 12:00 p.m. PT